Morris Kithinji
I am an Analytics Engineer and Startup Founder bridging the gap between technical execution and high-level business strategy. With over 9 years of cross-industry experience and an M.S. in Business Analytics, I engineer scalable AI products, build predictive models, and optimize operations.
Core Interests & Domains
Beyond the resumeI'm a mentor (iBuddy Program & Lerner Executive Mentorship), a judge at DECA, BPA, and ISACA competitions, and a volunteer with the Kebaso Foundation and Upendo United. I believe the best engineers are also great humans — curious, empathetic, and committed to lifting others up.
My Vision
To be a global leader in harnessing data, technology, and innovation to create inclusive, sustainable, and human-centered solutions that transform businesses and uplift underserved communities.
My Mission
To leverage expertise in data analytics, AI, automation, and business strategy to build smart, scalable systems that drive operational excellence and social impact.
My Driving Force
Inspired by the intersection of technology, leadership, and community service. I believe in work where data meets human need, and where innovation serves as a genuine tool for empowerment and inclusion.
Professional Experience
Founder / Research Fellow
NSF I-Corps & Horn Entrepreneurship Programs | UD
- I spent months listening to the stories of healthcare providers, conducting over 30 deep-dive interviews to truly understand their daily frustrations with logistics. This empathetic approach allowed me to transform raw insights into a validated SaaS concept that prioritizes the well-being of both providers and patients.
- By mapping out market gaps through active listening, I refined a vision for automated medical transport that moves beyond technology for technology's sake, focusing instead on creating a reliable lifeline for those who need it most.
Campus Operations & Administrative Support
University of Delaware (Aramark & OLAM)
- Managed inventory and regulatory protocols across two high-volume environments (Aramark dining services and the Office of Laboratory Animal Medicine), ensuring compliance and preventing supply disruptions.
- Coordinated workflows and maintained quality standards to support efficient daily operations and service delivery across campus facilities.
Sales & Marketing Manager
Leja Limited (Fintech)
- I revolutionized our market strategy by putting the user first, building analytics workflows that uncovered exactly how we could better serve our customers, leading to a 20% surge in market share driven by genuine trust and value.
- I empowered a team of 100+ sales professionals by acting as a bridge to engineering, ensuring our CRM tools actually solved their problems and allowed them to focus on building deeper relationships with our clients.
Commercial Banker
Faulu Microfinance Bank
- I grew our customer base 10x by focusing on authentic relationship building, using data not just to evaluate credit, but to find ways to say 'yes' to entrepreneurs, personally driving $11M+ portfolio growth for businesses that needed it.
- I championed a new digital loan system cutting wait times from a week to three days and giving our borrowers the financial peace of mind they deserved much faster.
Business Relationship Officer
Jitegemea Credit Limited (Microfinance)
- Drove customer acquisition and loan book growth through targeted lead generation, market analysis, and tailored lending solutions for underserved entrepreneurs.
- Built lasting client relationships that anchored portfolio retention and enabled consistent cross-selling of financial products.
Business Development Officer
Juhudi Kilimo Limited (Microfinance)
- Built a loan portfolio from KES 0 to KES 20M in under 2 years through disciplined market research, strategic prospecting, and strong client relationship management.
- Identified and onboarded agri-business clients, structuring lending solutions that matched seasonal cash-flow cycles and reduced default risk.
Education
MS in Business Analytics and Information Management
University of Delaware
Coursework: Machine Learning, Data Mining, Optimization, Predictive Analytics, Data Engineering, A/B Testing
Bachelor of Commerce in Finance
Kenyatta University
Coursework: Financial Accounting, Managerial Accounting, Business Statistics, Micro & Macroeconomics
Projects & Ventures
Entrepreneurial ventures and technical builds that showcase my ability to identify market gaps, validate solutions, and ship real products.
CareRide
Engineered and deployed an AI-powered NEMT dispatch platform using Python, PostgreSQL, and custom optimization algorithms. Automates scheduling, communication, and dispatch for healthcare facilities — projecting a 30% reduction in manual coordination overhead.
NSF I-Corps Northeast Region: Healthcare SaaS
Led customer discovery with 30+ interviews to validate pain points in healthcare workflows. Developed a SaaS concept to automate non-emergency medical transport coordination.
Horn Entrepreneurship - Summer Founder
Researched market gaps in healthcare transport, validated problem and solution, and collaborated with mentors to refine the venture and prepare for pilot testing.
Core Competencies
Domain Expertise
- Healthcare
- Fintech & Banking
- Sales & Marketing
- SaaS Product Development
- Customer Discovery
- Process Automation
Data & Engineering
- Python, SQL, PostgreSQL, R
- React Native
- ETL & APIs
- Docker, Kubernetes, Spark
- Tableau, Advanced Excel
- Git, RPA (UIPath & n8n)
- Generative AI & LLMs
ML & Applied AI
- Prompt Engineering
- GenAI & NLP
- Deep Learning (Neural Nets)
- TensorFlow, PyTorch
- Scikit-learn, Pandas, NumPy
- Predictive Modeling & A/B Testing
- LLM Fine-tuning & RAG
Professional
- Leadership
- Stakeholder Management
- Product Strategy
- Cross-Functional Collaboration
- Entrepreneurship
- Business Analysis
Certifications & Achievements
Financial Modeling & Valuation Analyst (FMVA)
CFA Institute
Business Intelligence & Data Analyst (BIDA)
CFA Institute
VentureOn Competition Winner
Horn Entrepreneurship Program, UD
Entrepreneurship Competition Judge
DECA, BPA, ISACA, DIAMOND AI
Gen AI
DataBricks
Google Data Analytics Certificate
Automation Developer
UIPath
Certified Professional Accountant (CPA 1)
KASNEB
Organization Leadership
Kenyatta University
Emerging Leader & Leadership Portfolio
University of Delaware
Leadership & Community
Building connections and giving back through professional organizations, mentorship, and competitions
Academic Judging
Evaluated high school and college students showcasing business acumen, critical thinking, and presentation skills across multiple business disciplines including marketing, finance, and entrepreneurship.
Assessed students in workplace skills, business administration, finance, and IT at BPA competitions. Evaluated projects, presentations, and technical competencies.
Competed applying entrepreneurship and innovation skills to solve real-world business problems. Hosted by Horn Entrepreneurship at University of Delaware.
Evaluated innovative companies, products, and executives driving excellence in business intelligence, analytics, and data-driven decision making.
Mentorship
Connected with industry leaders and now paying it forward by guiding students through their professional journeys. Part of University of Delaware's Lerner College of Business.
Volunteer Work
Supporting community development initiatives and empowering underserved communities through education, resources, and sustainable programs.
Contributing to humanitarian efforts focused on education, healthcare, and sustainable community development across multiple regions.
Entrepreneurship
NSF-funded program for customer discovery and lean startup methodology, translating research into commercial ventures through rigorous market validation.
Engaged in startup ecosystems, pitch competitions, and innovation challenges at University of Delaware's Horn Entrepreneurship hub, the region's leading entrepreneurship center.
Let's Work Together
I'm always open to new opportunities, collaborations, or simply connecting. Reach out or book a meeting.
Contact Information
Kithinjimorris7@gmail.com
Phone
(302) 413-1456
Morris Kithinji
Location
Greater Philadelphia, USA