Morris Kithinji
Analytics Engineer & Entrepreneur
Business Analyst and aspiring entrepreneur with 9+ years of experience, passionate about leveraging data, AI, and innovation to solve business challenges across fintech, banking, sales, and marketing.
Who I Am
I'm an Analytics Engineer and early-stage founder with 9+ years of experience focused on building data-driven systems in healthcare logistics, banking, and fintech.
With an MS in Business Analytics from the University of Delaware, I bring hands-on experience in machine learning, process automation, and data analytics.
My Vision
To be a global leader in harnessing data, technology, and innovation to create inclusive, sustainable, and human-centered solutions that transform businesses and uplift underserved communities.
My Mission
To leverage expertise in data analytics, AI, automation, and business strategy to build smart, scalable systems that drive operational excellence and social impact.
My Driving Force
Inspired by the intersection of technology, leadership, and community service, where data meets human need, and innovation becomes a tool for empowerment and inclusion.
Professional Experience
Office Assistant
Office of Laboratory Animal Medicine (OLAM), University of Delaware
- Maintained compliance with strict animal welfare regulations by ensuring clean and sanitary housing for research animals, supporting research integrity and institutional accreditation.
- Managed inventory systems to monitor and restock cleaning and care supplies, ensuring zero supply disruptions.
Sales and Marketing Manager
Leja Limited
- Built analytics workflows to analyze customer segmentation and sales funnel conversion, contributing to a 20% market share growth through data-informed strategy.
- Led a team of 100+ sales professionals and collaborated with developers to translate business requirements into technical specs, reducing cost-per-acquisition by 15%.
Commercial Banker
Faulu Microfinance Bank
- Achieved 10X customer base growth through relationship-driven business development, expanding loan book and deposit portfolio by $5M+.
- Championed the implementation of a Loan Origination System (LOS) that reduced loan processing turnaround from a week to 3 days.
Education
MS in Business Analytics and Information Management
University of Delaware
Coursework: Machine Learning, Data Mining, Optimization, Predictive Analytics, Data Engineering, A/B Testing
Bachelor of Commerce in Finance
Kenyatta University
Coursework: Financial Accounting, Managerial Accounting, Business Statistics, Micro & Macroeconomics
Projects & Ventures
Entrepreneurial ventures and technical builds that showcase my ability to identify market gaps, validate solutions, and ship real products.
NSF I-Corps: Healthcare SaaS
Led customer discovery with 30+ interviews to validate pain points in healthcare workflows. Developed a SaaS concept to automate non-emergency medical transport coordination.
Horn Entrepreneurship - Summer Founder
Researched market gaps in healthcare transport, validated problem and solution, and collaborated with mentors to refine the venture and prepare for pilot testing.
VentureOn - LLM-Powered Networking App
Full-stack mobile/web app integrating an LLM-based assistant to recommend follow-ups, generate personalized outreach messages, and summarize conversations.
Core Competencies
Domain & Business
- Fintech / Banking
- E-Commerce
- Customer Discovery
- SaaS Product Development
- Process Automation
Programming & Tools
- Python
- SQL
- R
- Excel (Advanced)
- Tableau
- Git
- RPA (UIPath & n8n)
ML & AI
- Prompt Engineering
- Generative AI
- Deep Learning
- Neural Networks
- A/B Testing
- Predictive Modelling
Professional
- Leadership
- Stakeholder Management
- Entrepreneurship
- Cross-Functional Collaboration
- Strategic Thinking
Certifications & Achievements
Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute (CFI)
Business Intelligence & Data Analyst (BIDA)
Corporate Finance Institute (CFI)
Gen AI
DataBricks
Google Data Analytics
Automation Developer
UIPath
Certified Professional Accountant (CPA 1)
KASNEB
Organization Leadership
Kenyatta University
Emerging Leader
University of Delaware
Leadership Portfolio
University of Delaware
Volunteering & Mentorship
Academic Judging - DECA & BPA
Evaluated students showcasing business acumen, critical thinking, and presentation skills at DECA and BPA competitions.
Lerner Executive Mentoring & iBuddy Mentor
Participated in the Lerner Executive Mentoring Program. Now paying it forward as an iBuddy mentor for students.
Kebaso Foundation, Upendo Foundation & MBNA
Volunteered with nonprofits empowering underprivileged students through scholarships, mentoring, and educational tools.
Entrepreneurship & Innovation Advocacy
Actively participated in tech forums, startup expos, and innovation challenges. Currently involved in I-Corps Properus and Summer Founders.
Let's Work Together
I'm always open to new opportunities, collaborations, or simply connecting. Reach out or book a meeting.