Morris Kithinji
Business operations and strategy professional with experience across banking, fintech, AI, and startups. Skilled in financial analysis, business operations, product development, and data analytics — with a track record of improving operational efficiency, launching digital products, and solving business challenges through data-driven decision making.
Where My Work Comes Together
Beyond the titleI mentor international students through iBuddy, participated as a mentee in the Lerner Executive Mentorship Program, judge student and professional competitions, and volunteer with community organizations. I want the work to be useful, but also grounded, generous, and human.
I Start With The Business Problem
Before building, I try to understand the workflow, the customer pain, and the decision someone needs to make. Good systems start with the real problem, not the tool.
I Turn Signals Into Systems
I use data, customer feedback, automation, and AI to improve how teams work, make decisions, and serve people. The goal is practical impact, not complexity for its own sake.
I Care About The Human Side
My best work comes from listening closely: to customers, operators, students, founders, and communities. I build better when I stay close to the people affected by the product.
Experience Built Close To The Work
I have worked inside customer relationships, sales teams, lending operations, product feedback loops, and startup discovery. That mix is what shapes how I build.
Business Analyst
Pangea Homes LLC
Reduced manual reporting effort and improved visibility into workforce costs by building automated payroll and financial reporting dashboards in SQL and Excel. Developed forecasting and variance-analysis models to support budgeting and financial planning, and partnered with finance and operations leaders to standardize reporting, strengthen financial controls, and automate recurring reporting processes.
Founder & Product Analytics Lead
Vyser
Lead development of an AI-powered expert marketplace, owning product strategy, full-stack development, workflow design, and rapid MVP testing. Conduct customer research, usability testing, and competitive analysis to validate user needs and refine onboarding flows, while building KPI tracking, operating metrics, and financial models to evaluate pricing, resource needs, and go-to-market decisions.
AI Quality Analyst
Handshake AI
Evaluated AI-generated responses across business, finance, and operations scenarios to ensure analytical accuracy, completeness, and consistency. Applied structured evaluation frameworks to assess response quality and document findings, and collaborated with cross-functional teams to provide feedback that improved AI-generated business content.
Entrepreneurship Programs
Horn Entrepreneurship, NSF I-Corps Northeast, VentureON, Ignite AI Challenge
Participated in competitive startup accelerator and pitch programs focused on market research, customer discovery, problem validation, solution development, and venture creation — including a VentureON startup competition win. Conducted 30+ customer discovery interviews to refine product roadmaps, and collaborated with industry experts to develop business models and go-to-market plans.
Sales & Marketing Manager (Growth Operations & Analytics)
Leja Ltd
Partnered with product and engineering teams to launch digital financial products serving 50,000+ users, and increased market share by 20% in eight months by analyzing customer behavior and business performance. Led a team of 100+ sales representatives, using performance metrics and coaching to improve customer engagement, sales performance, and productivity.
Commercial Banker
Faulu Microfinance Bank
Managed an $11M loan and deposit portfolio, reviewing customer financials, repayment trends, credit risk, and portfolio performance to support lending decisions. Prepared credit appraisals, financial documentation, and committee recommendations, and supported the rollout of a loan origination system and mobile banking app that reduced approval timelines from 7 to 3 days and increased digital applications by 20%.
Business Relationship Officer
Jitegemea Credit Limited (Microfinance)
Managed the lending lifecycle for individual and small-business clients, including onboarding, credit appraisals, approvals, and portfolio monitoring. Used customer and market analysis to identify lending opportunities and improve relationship-driven operations for underserved entrepreneurs.
Business Development Officer
Juhudi Kilimo Limited (Microfinance)
Built a loan portfolio from KES 0 to KES 20M in under two years through relationship management, market research, and disciplined execution. Identified and onboarded agri-business clients, structuring lending solutions around seasonal cash-flow cycles and risk realities.
Education
M.S. in Business Analytics and Information Management
University of Delaware
Coursework: Machine Learning, Data Mining, Optimization, Predictive Analytics, Data Engineering, A/B Testing
Bachelor of Commerce in Finance
Kenyatta University
Coursework: Financial Accounting, Managerial Accounting, Business Statistics, Micro & Macroeconomics
Products, Ventures & Applied AI
A focused portfolio of live products, MVPs, and prototypes across marketplaces, healthcare logistics, networking, mentorship, AI training data, creative tools, and digital services.
Vyser
Founder & Full-Stack Builder
A live expert marketplace connecting seekers with specialists for paid 1:1 video advice calls across startups, business, technology, fashion, and other expert categories.
Built with expert discovery, booking flows, session management, reviews, earnings dashboards, and an AI layer for notes, pre-meeting prep, question preparation, and post-meeting insights.
CardMeet
Founder & Lead Engineer
AI networking platform with NFC/QR contact sharing and meeting-note summaries for stronger professional follow-up.
CareRide
Founder & Lead Engineer
NEMT dispatch MVP shaped by 30+ customer interviews, focused on scheduling automation and healthcare transport coordination.
Mentro AI
Founder
College mentorship platform with mentor-mentee matching and program tracking for stronger mentorship outcomes.
Veyalo
Founder & Full-Stack Builder
Group restaurant-decision app that turns choosing where to eat into a shared swipe-and-match experience.
Frame AI
Creator & Full-Stack Builder
App Store screenshot studio for turning raw product screens into polished device mockups with layouts, AI captions, and export-ready canvases.
Citigen
Founder & Lead Engineer
Web development studio building custom, high-performance websites, e-commerce stores, and web applications for growing businesses.
Opus Data
Founder & Lead Engineer
Enterprise AI training-data platform connecting frontier teams with rigorously vetted annotators across the United States and Kenya.
What I Bring To A Team
My edge is the combination: I can speak with customers, read the business, work with data, and help turn the insight into a usable product or workflow.
Finance & FP&A
- Financial Modeling
- Budgeting & Forecasting
- Variance Analysis
- P&L & Portfolio Analysis
- Credit Analysis
- KPI & Executive Reporting
Analytics & Tools
- Excel, SQL, PostgreSQL, Python, R
- Power BI & Tableau Dashboards
- ETL & Data Engineering
- Automation (UIPath, n8n)
- NLP & Data Mining
- Next.js & React Native
AI & Business
- AI Workflow Testing
- Prompt Engineering
- Generative AI
- Predictive Modeling
- A/B Testing
- Process Improvement
Leadership & Strategy
- Founder-operator work
- Product Analytics
- Cross-functional Collaboration
- Stakeholder Management
- Customer Discovery
- Sales & Growth Leadership
Certifications & Achievements
Tap a credential to see its focus areas and coursework.
Financial modeling, business valuation, financial statement analysis, forecasting, budgeting, DCF and comparable company analysis, scenario and sensitivity analysis, risk assessment, and dashboard development in Excel and PowerPoint.
Business intelligence, data analytics, and visualization using Power BI, Power Query, Power Pivot, Tableau, Python, SQL, Excel, and Azure Data Studio to clean, analyze, and communicate insights through interactive dashboards and reports.
Won Horn Entrepreneurship's startup pitch competition at the University of Delaware, presenting a validated venture concept to a panel of judges and investors.
Evaluated student and professional teams on business acumen, innovation, IT governance, and pitch quality across DECA, Business Professionals of America, ISACA, and the Diamond Challenge.
Foundations of large language models (LLMs), generative AI applications, prompt engineering, Retrieval-Augmented Generation (RAG), vector databases, AI agents, responsible AI, and enterprise AI workflows.
Data collection, cleaning, transformation, analysis, and visualization using spreadsheets, SQL, R, and Tableau to identify trends, build dashboards, and support data-driven decision making.
Robotic process automation (RPA), workflow automation, and process optimization — designing, testing, and deploying automations in UiPath Studio across Excel, PDFs, emails, and enterprise applications.
Financial accounting, business law, business mathematics, and communication — preparing and interpreting financial information, applying accounting principles, and understanding the regulatory framework of business.
Leadership & Community
Building connections and giving back through professional organizations, mentorship, and competitions
Academic Judging
Evaluated high school and college students showcasing business acumen, critical thinking, and presentation skills across multiple business disciplines including marketing, finance, and entrepreneurship.
Assessed students in workplace skills, business administration, finance, and IT at BPA competitions. Evaluated projects, presentations, and technical competencies.
Served as a judge evaluating high school teams on entrepreneurship, innovation, and pitch quality. Hosted by Horn Entrepreneurship at the University of Delaware.
Evaluated innovative companies, products, and executives driving excellence in business intelligence, analytics, and data-driven decision making.
Mentorship
Participated as a mentee, learning from industry leaders and strengthening my professional direction through University of Delaware's Lerner College of Business.
Volunteer Work
Supporting community development initiatives and empowering underserved communities through education, resources, and sustainable programs.
Contributing to humanitarian efforts focused on education, healthcare, and sustainable community development across multiple regions.
Entrepreneurship
Won the VentureON startup pitch competition hosted by Horn Entrepreneurship at the University of Delaware, presenting a validated venture concept to a panel of judges and investors.
NSF-funded program for customer discovery and lean startup methodology, translating research into commercial ventures through rigorous market validation.
Engaged in startup ecosystems, pitch competitions, and innovation challenges at University of Delaware's Horn Entrepreneurship hub, the region's leading entrepreneurship center.
Let's Connect
I am open to AI and analytics roles, business analyst opportunities, startup teams, product strategy work, and collaborations where the problem is worth understanding deeply.