Morris Kithinji
I build where data, product, and business operations meet. My path started in banking and fintech, moved through customer-facing growth roles, and now centers on building practical AI and analytics products that solve real workflow problems.
Where My Work Comes Together
Beyond the titleI mentor international students through iBuddy, participated as a mentee in the Lerner Executive Mentorship Program, judge student and professional competitions, and volunteer with community organizations. I want the work to be useful, but also grounded, generous, and human.
I Start With The Business Problem
Before building, I try to understand the workflow, the customer pain, and the decision someone needs to make. Good systems start with the real problem, not the tool.
I Turn Signals Into Systems
I use data, customer feedback, automation, and AI to improve how teams work, make decisions, and serve people. The goal is practical impact, not complexity for its own sake.
I Care About The Human Side
My best work comes from listening closely: to customers, operators, students, founders, and communities. I build better when I stay close to the people affected by the product.
Experience Built Close To The Work
I have worked inside customer relationships, sales teams, lending operations, product feedback loops, and startup discovery. That mix is what shapes how I build.
Founder / Research Fellow
NSF I-Corps & Horn Entrepreneurship Programs | UD
- Conducted 30+ customer discovery interviews with healthcare facilities and non-emergency medical transport operators to understand breakdowns in booking, communication, and coordination workflows.
- Turned customer feedback into clear product requirements, process-improvement opportunities, and a working MVP for scheduling automation and NEMT dispatch coordination.
Campus Operations & Administrative Support
University of Delaware (Aramark & OLAM)
- Managed inventory and regulatory protocols across two high-volume environments (Aramark dining services and the Office of Laboratory Animal Medicine), ensuring compliance and preventing supply disruptions.
- Coordinated workflows and maintained quality standards to support efficient daily operations and service delivery across campus facilities.
Sales & Marketing Manager
Leja Limited (Fintech)
- Analyzed customer and operational data from 50,000+ users to identify underserved market segments, contributing to a 20% market-share increase within 8 months.
- Led 100+ sales professionals and worked across sales, product, and engineering teams to improve onboarding, retention, customer experience, and operational workflows.
Commercial Banker
Faulu Microfinance Bank
- Managed customer relationships, credit documentation, and portfolio reviews across loans and deposits exceeding $11M.
- Championed a new loan-origination system and mobile banking rollout that reduced approval timelines from 7 days to 3 days and increased digital application volume by 20%.
Business Relationship Officer
Jitegemea Credit Limited (Microfinance)
- Managed the lending lifecycle for individual and small-business clients, including onboarding, credit appraisals, approvals, and portfolio monitoring.
- Used customer and market analysis to identify lending opportunities and improve relationship-driven operations for underserved entrepreneurs.
Business Development Officer
Juhudi Kilimo Limited (Microfinance)
- Built a loan portfolio from KES 0 to KES 20M in under 2 years through relationship management, market research, and disciplined execution.
- Identified and onboarded agri-business clients, structuring lending solutions around seasonal cash-flow cycles and risk realities.
Education
M.S. in Business Analytics and Information Management
University of Delaware
Coursework: Machine Learning, Data Mining, Optimization, Predictive Analytics, Data Engineering, A/B Testing
Bachelor of Commerce in Finance
Kenyatta University
Coursework: Financial Accounting, Managerial Accounting, Business Statistics, Micro & Macroeconomics
Products, Ventures & Applied AI
A focused portfolio of live products, MVPs, and prototypes across marketplaces, healthcare logistics, networking, mentorship, and local discovery.
Vyser
Founder & Full-Stack Builder
A live expert marketplace connecting seekers with specialists for paid 1:1 video advice calls across startups, business, technology, fashion, and other expert categories.
Built with expert discovery, booking flows, session management, reviews, earnings dashboards, and an AI layer for notes, pre-meeting prep, question preparation, and post-meeting insights.
CardMeet
Founder & Lead Engineer
AI networking platform with NFC/QR contact sharing and meeting-note summaries for stronger professional follow-up.
CareRide
Founder & Lead Engineer
NEMT dispatch MVP shaped by 30+ customer interviews, focused on scheduling automation and healthcare transport coordination.
Mentro AI
Founder
College mentorship platform with mentor-mentee matching and program tracking for stronger mentorship outcomes.
SwipeSpot
Founder
Mobile beta for local discovery, using swipe-based recommendations to help people find sports, food, fun spots, and friend activities.
What I Bring To A Team
My edge is the combination: I can speak with customers, read the business, work with data, and help turn the insight into a usable product or workflow.
Understand The Business
- Business analysis
- Fintech & banking
- Healthcare workflows
- Customer Discovery
- Market and user research
- Operations improvement
Build The System
- Python, SQL, PostgreSQL
- ETL & APIs
- React Native and Next.js
- Dashboards and reporting
- Automation with UIPath & n8n
- Git and product delivery
Apply AI Practically
- Generative AI workflows
- AI notes and summaries
- Question preparation
- Predictive modeling
- A/B testing
- Pandas, NumPy, scikit-learn
Lead Across Teams
- Founder-operator work
- Stakeholder Management
- Product Strategy
- Cross-functional collaboration
- Sales and growth leadership
- Mentorship and community work
Certifications & Achievements
Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute
Business Intelligence & Data Analyst (BIDA)
Corporate Finance Institute
VentureOn Competition Winner
Horn Entrepreneurship Program, UD
Entrepreneurship Competition Judge
DECA, BPA, ISACA, DIAMOND AI
Gen AI
DataBricks
Google Data Analytics Certificate
Automation Developer
UIPath
Certified Professional Accountant (CPA 1)
KASNEB
Organization Leadership
Kenyatta University
Emerging Leader & Leadership Portfolio
University of Delaware
Leadership & Community
Building connections and giving back through professional organizations, mentorship, and competitions
Academic Judging
Evaluated high school and college students showcasing business acumen, critical thinking, and presentation skills across multiple business disciplines including marketing, finance, and entrepreneurship.
Assessed students in workplace skills, business administration, finance, and IT at BPA competitions. Evaluated projects, presentations, and technical competencies.
Competed applying entrepreneurship and innovation skills to solve real-world business problems. Hosted by Horn Entrepreneurship at University of Delaware.
Evaluated innovative companies, products, and executives driving excellence in business intelligence, analytics, and data-driven decision making.
Mentorship
Participated as a mentee, learning from industry leaders and strengthening my professional direction through University of Delaware's Lerner College of Business.
Volunteer Work
Supporting community development initiatives and empowering underserved communities through education, resources, and sustainable programs.
Contributing to humanitarian efforts focused on education, healthcare, and sustainable community development across multiple regions.
Entrepreneurship
NSF-funded program for customer discovery and lean startup methodology, translating research into commercial ventures through rigorous market validation.
Engaged in startup ecosystems, pitch competitions, and innovation challenges at University of Delaware's Horn Entrepreneurship hub, the region's leading entrepreneurship center.